6 research outputs found
Erfolgsfaktoren von Innovationen in der Dienstleistungsindustrie unter Berücksichtigung von Branchenunterschieden
Full text linkIntroducing prices for formerly free value-added services
No full textThis dissertation identifies price communication strategies to overcome customers' adverse reactions when being confronted with a price introduction for value-added services that were formaly available for free
Introducing prices for formerly free value-added services
Full text linkThis dissertation identifies price communication strategies to overcome customers' adverse reactions when being confronted with a price introduction for value-added services that were formaly available for free
